Design Day Recap and Tutorial Videos

Duplication of website & upgrade to 7.1 Fluid Engine
Adjusted fonts - some were off brand - and ensured we are using the right Htags (for SEO) in the right places on pages
Adjusted your palette to reflect your brand brief
Created new homepage design with copy tweaks for marketing
Created new Website Terms and custom 404 page
Updated pages, generally fixing design anomalies that happened in the upgrade. Note: I did not redesign internal pages or rewrite copy. Just adjustments.
New robust footer with quick links to classes and resources, addition of “social proof” logos, land acknowledgement, links to policy pages etc
Organized the back-end Linked and Not Linked sections
Ran the site through the in house SEO settings which added page descriptors and alt tags to images
Cleaned up the CSS code
Total website audit is inevitable in an upgtrade to 7.1 - please see videos

FONTS & COPY

SEO best practices: Use H1 tags only once on a page and in the top header only
Use H2, H3 sub-headers heading down the page in succession
Keep in mind Google reads keywords in H1, H2 and some H3 tags.
Minimise the use of italics and bolding as these are not great for your SEO
Titles need to be written out, not in acronyms as it’s hard for people to follow
Use descriptor language in buttons: Read More ⇢ Discover More About Still Here

URLS

Better to write entire words out in your URLs, not use acronyms or other abbreviations - for your SEO. Google needs to see those words.
Use dashes in between every word. So: www.still-here.ca/thispagehere or www.still-here.ca/tph ⇢ www.still-here.ca/this-page-here

SITE ORGANIZATION

Back-up and then delete any pages or functions that are not being used on the site currently, unless they will be used again in the near future
Delete duplicates of photos in Asset library
Keep pages, blogs, calendars and other functions grouped together in the Not Linked section
Use folders and links to create subheadings in Not Linked section for organization

LONGER TERM SUGGESTIONS

Combine all storefronts into one and use categories for display on the Shop page
Combine all three blogs into one and instead use summary blocks to display major categories where you want them
Combine newsletter lists into one
Combine social media accounts into one unified brand offering recovery coaching and mindfulness training
Consider a new Domain that includes words about what you do and has no dashes such as, www.stillhererecovery.com or www.stillherecoaching.com

PAGES

Break up long pages into sections
Consider adding a Back to Top button
Delete any old code blocks on pages, that you are no longer using
Review each page for redundant/repetitive language or functions and streamline
Break up too long pages into two if needed - or add extra info in a blog post and link to the page
Minimize too many links away from your site in text on pages. Some is good! Authority links are good for SEO but we don’t want people jumping off your site too fast and getting lost
If you have links to other internal pages, make sure they are front and centre - in buttons perhaps, instead of hard to find in text. We want people know where to go next to do the next thing you want them to do (ie: to the shop, or sign up for newsletter or contact us.)
Combine all testimonials onto one page, then use carousels on pages to display across the site, that link back to the one page
Consider adding your blog to the top navigation or the footer

Create tutorial video(s) for 7.1 Fluid Engine
Our Packages page (?)
1. Link on the homepage in a “splash” area
Rewrite / clean up urls and page titles on the new site so that there are no acronyms used
Then, 301 Redirects from old URLs to new ones as per Kevin’s list
Double check SEO page settings to be sure no duplicates
Double check internal pages for any design anomalies from the upgrade
Move Domain over from old site to the new one
Move account and subscriptions over to the new site - Sky to liaise with Squarespace
1. Go over subscriptions before moving - are all of these needed?
Send out Permissions to Kevin and Shelley and turn website over